Session Description

With rapidly changing technology, crowdsourcing and social media, today’s marketers face many challenges in their attempts to reach target markets. A one-size-fits-all approach derived from Western tactics does not address the diverse, cultural needs of Asian consumers. During this session, you will gain insight on the emotional and motivational factors of buying decisions, learn ways to communicate for sales prospecting and discover the cultural comparisons between the East and West. Leave with a deeper understanding about how to tailor your marketing and sales efforts to directly impact your Asian clients. Presented in Korean language.

Biography

Min-Ho Kong, CFP, is a 13-year MDRT member with four Court of Table qualifications. He is honorary director of ING Life Insurance, Korea, where he provides financial planning services with a focus on estate planning for physicians and succession planning for small-to-medium-sized businesses.

ING Life Ins Co Ltd-Korea
18th Fl Ing Center
53 Sunhwa Dong Jung Gu
Seoul 51515 Republic of Korea

Email: fcship@naver.com
Phone: 010 7158 7100