Session Description

Does your brand allow you to enjoy the success you deserve? In a market that bombards consumers with overwhelming amounts of information, financial advisors need to have a clear and powerful brand to stand out. Join Doug Towill as he introduces and explores a proven brand framework to help you:

• Develop your core messages to position yourself competitively
• Identify the foundational business beliefs that drive your actions and processes
• Effectively articulate your brand to clients and prospects.
You will be recognized as a leader in the industry and the “go-to” individual by consciously building and communicating your brand.

Biography

Doug Towill, MBA, is senior vice president of strategic business development at CI Investments — the leading independent asset manager in Canada. He has dedicated his 30-year career to his passion: consulting business professionals. Since 1997, Towill has led groups that provide cutting-edge solutions to individual financial advisors, advisor teams and financial services organizations worldwide. Towill has addressed countless audiences on issues clients face and how advisors, as trusted professionals, can best help them. His high-energy presentations provide both the impetus for change and the practical tools and techniques necessary to make substantive and sustained change a reality.

CI Investments
2 Queen Street East, 19th Floor
Toronto, ON M5C 3G7 Canada

Email: dtowill@ci.com
Phone: +1 604-764-5828
Website: www.ci.com/pd