MetLife: Rethinking Value in Life Insurance

The last 30 years have been marked by incredible innovation in the life insurance industry, but why hasn’t that innovation translated into increased sales? What if we’re missing something more fundamental about how our industry relates to its customers? This session takes a hard look at life insurance manufacturing, marketing and distribution and what questions we need to answer to be relevant in a constantly changing world.

Bobby Samuelson is a vice president on MetLife’s Life Product Development team. Prior to joining MetLife, he was the executive editor of The Life Product Review, a subscription service providing independent and objective life insurance product intelligence through weekly articles and quantitative reviews of new products. Additionally, Samuelson provided consulting services to major life insurers, large distributors, high-end producers and professional advisors through SamuelsonDesign LLC. He has authored articles for publications such as Trusts & Estates and the American College’s Wealth Channel Magazine. He has also been quoted in the Life Settlement Review, NAILBA’s Perspectives Magazine and the Wall Street Journal.

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Email: bsamuelson@metlife.com